Casio Announces Pixie Lott as the New Brand Ambassador for Baby G in the UK


This autumn, Casio is proud to announce that rising music star Pixie Lott has been chosen as the new brand ambassador for Baby G across stores in the UK. Hailing from Brentwood, 18 year old Pixie is one of 2009’s most hotly tipped acts. With two number one singles already under her belt, 2009 is fast becoming the year of Pixie Lott! Pixie’s sound mixes R&B and retro influences and the result is both contemporary, and strikingly soulful, considering her young age…

Tim Gould, Head of Marketing for Casio UK, commented: ‘Pixie has become the standout star of 2009 and with her outstanding talent and elegant sense of style, she was the perfect choice to become the brand ambassador for Casio’s iconic range of Baby G and G-Ms watches.’

Pixie is thrilled to be the new brand ambassador for Baby G, adding: ‘I had the pink Baby G when I was in primary school, so I’ve been wearing them for years. They’re really funky. They do so many colours, so you can match them with any outfit and they spice it up and make it look fresh.  I think they’re special because they’re so girly and fun.’

With plans to dominate the charts for years to come, and a cool look that is sure to inspire girls the world over, Pixie is the perfect ambassador for Baby G – the toughest and prettiest range of watches available.

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