Get the look of Luxury and win prizes with John Frieda® Luxurious Volume

6.7 million women in the UK suffer from fine, flat or limp hair*.

The professionals behind the John Frieda® Collection are internationally renowned for creating truly glamorous, big and beautiful, A-List hair that makes headlines.  So for women who want stunning, red carpet hair the John Frieda® Collection brings you Luxurious Volume, a range of salon-inspired, innovative, hair thickening products that are proven to boost hair’s fullness by 73% transforming lifeless hair into full, thick and healthy-looking tresses that stays true to style all day long.

Now the professionals at John Frieda® want to take that look of luxurious volume one step further with a series of competitions this Valentines and Mothers day that will help you create glamorous, big and beautiful hair. Head to our new official Facebook fan page, become a fan and get details on how you can enter our amazing Luxurious Volume competitions offering you the chance to win theatre tickets to Hairspray, John Frieda® salon haircuts and sets of John Frieda® Luxurious Volume products, making these the perfect prizes in the run up to Valentines and Mothers day for you or your loved one. Head to to Enter NOW!.

You can also find out more and discover the many benefits of John Frieda® Luxurious Volume at

And more information on the John Frieda® Elite Club at

John Frieda® Luxurious Volume hair care products go beyond simply boosting the hair; used regularly the Luxurious Volume range increases hair's thickness over time. The formulations restore beauty and strength to hair, without weighing it down or leaving it feeling sticky, to help create long-lasting body-boosting volume that holds for 24 hours.

Kerry Warn, International Creative Consultant for the John Frieda® brands uses the Luxurious Volume range on catwalks and film sets around the world and says:

” For me, big hair is sexy and glamorous. To achieve volume every single time, I use John Frieda®     Luxurious Volume range.  The shampoo and conditioner start boosting the hair's thickness in the shower and the styling products help me create even more volume – the result is big, beautiful hair that truly makes a statement.”


John Frieda® Luxurious Volume Thickening Shampoo, rrp £5.49
A thickening shampoo that creates instant volume after just one wash, delivering head-turning body and bounce.  Containing patented technology that penetrates deep into the hair shaft, John Frieda® Luxurious Volume Thickening Shampoo works to strengthen each strand to restore its integrity, instantly adding thickness.  At the same time exceptional cleansing and rinsing agents remove residue that can weigh hair down.

John Frieda® Luxurious Volume Thickening Conditioner, rrp £5.49
Volume-seekers often avoid conditioner as it can weigh the hair down leaving it limp and lifeless, although they crave the benefits.  John Frieda® Luxurious Volume Thickening Conditioner however is an exceptionally lightweight, gel-like conditioner that penetrates deep into the hair shaft to repair porous areas from the inside out to strengthen the integrity of each strand without weighing the hair down.  This nourishing and conditioning advanced formula simultaneously works to boost volume, while maximising moisture retention and controlling flyaway’s for bouncy, healthy-looking locks with incredible fullness.

John Frieda® Luxurious Volume Thickening Blow Dry Lotion, rrp £5.49
Women revere this iconic styling essential that’s also a firm favourite with the beauty elite and salon professionals. The pioneering blow dry lotion works to lift hair at the roots for an immediate boost whilst protecting from heat damage, while the residue-free formula gives hold and incredible volume and root lift with dazzling shine.

John Frieda® Luxurious Volume Thickening Mousse, rrp £5.49
Rich in pro vitamin B5 the flexible hold mousse helps improve manageability and conditions hair, at the same time as providing amazing bounce and body, without leaving tacky residue.  Thermal protection ensures hair is shielded from the stress of blow drying and straightening irons.

John Frieda® Luxurious Thickening Hairspray, rrp £5.49
This quick-drying formula sets styles fast to lock in precious volume and to provide 24-hour hold and is specifically designed to provide soft, flexible hold and outstanding, long lasting style preservation.

John Frieda® hair care products are available at Boots, Superdrug, Tesco, Sainsbury, Asda & Waitrose.

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