RCA Records/Kemosabe Entertainment recording artist Ke$ha has been announced as the newest Brand Ambassador and watch designer for Baby G watches. The Tik Tok star will be designing two new styles for Baby-G, the first of which will hit stores in summer 2011.
Ke$ha, best known for her chart-topping singles “Tik Tok” and “Your Love is My Drug,” officially announced her roles as Brand Ambassador and designer at Casio’s annual “Shock the World” press event in New York City
With Baby G watches being the prettiest and toughest watches around, Ke$ha is the perfect choice for representing such an iconic brand. She commented; “I think the Baby-G brand is amazing it's stylish, innovative, durable and affordable. The bright colors and metallic finishes really compliment my moods and personality,” said Ke$ha. “I have some fun ideas for my watches and I am so thrilled that I am the first worldwide female artist to be given the opportunity to design my very own Baby-G!”
In addition, Ke$ha participated in an advertising photo shoot, accessorizing with a variety of Baby-G watches set to hit shelves beginning autumn of this year.
Grab yourself a brand new Baby G watch and add a little of Ke$ha’s unique and fun style to your look, and keep an eye out for the new ad campaign and styles hitting stores soon.
The watches will be available from www.casioonline.co.uk