Organisers of this year’s Style in the City have announced that the three day fashion extravaganza – originally scheduled for April– will now take place in September. The decision comes after lengthy consultation with key stakeholders from within the city’s retail sector, including members of the board of Retail Birmingham and the event’s retailer partners…

Commenting on the decision, Hannah Oussedik, spokesperson for Style in the City, said: “In order to give everyone involved greater opportunities to make Style in the City 2009 the resounding success it deserves to be, we unanimously decided to reschedule the event for September 24th – 26th to coincide with the strongest fashion season of the year and follow on from the excitement and buzz generated by London Fashion Week.

“In a year where every penny counts, we believe this extra breathing space and strategic timing will give us the platform we need to make Style in the City 2009 bigger and better than ever.”


All of the event’s retailer partners – including Harvey Nichols, Mailbox, Bullring, House of Fraser, Pavilions and Selfridges – have backed the decision.

Kevin Breese, Board Member of Retail Birmingham, added: “The Autumn/Winter season is absolutely critical in Birmingham, especially now that it comes at the same time as our annual retail Oscars, Style Birmingham Awards. It really is the one time of the year when all eyes are on fashion. We fully support the move to September and are confident that this is the right decision.”

All other elements of the event will continue as planned, including the recently launched search for the ‘Midlands Designer of the Future’, the winner of which will see their  own  original design emblazoned across the 2009 event shopping bags.  The deadline for the competition has been extended to June 1st, giving budding Stella McCartneys and Christopher Kanes even more time to hone and submit their designs.  Entry forms and more details are available at

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