SINGLE mums are taking matters into their own hands to arrange Mother’s Day gifts for themselves, according to new research.
A survey of 1,000 British adults carried out by SerenataFlowers.com, the UK’s leading online florist, has revealed that 57% of single mums admit to buying themselves gifts “from the kids” on Mother’s Day.
On average, single mums were found to spend a whopping £50 on themselves in total. Almost 1 in 4 (24%) even said they would purchase a card themselves for their children to sign and give back to them.
But it’s not all bad, British adults are still breaking their piggy banks to treat mums with the average Brit intending to spend £17 on Mother’s Day gifts this year. Our mother's day gift guide has a whole range of different gifts available to suit your budget.
Lucia Polla, marketing manager at SerenataFlowers.com, comments:
“It’s amazing to see so many single mums making the decision to treat themselves to a Mother’s Day gift, and rightly so. Single mums deserve to feel appreciated and Mother’s Day is the perfect time for everything they do for their kids to be recognised with something special, no matter what the cost. Wouldn’t it be nice even for single mums to be treated by a close friend or family member so they don’t have to treat themselves to a gift. “
Surprisingly, 1 in 3 (33%) Brits aren’t planning to get their mums anything at all for Mother’s Day this year. 45% admit they will just send a card.
Of those respondents not planning to buy a gift this year, 34% claimed this was because they don't celebrate Mother's Day whilst 28% said they won't be seeing their mum on the day. 15% said they would not be purchasing a gift because they couldn't afford to and 12% said their mum had asked them not to get her a gift this year.
About Serenta Flowers.
Serenata Flowers has been sending flowers and smiles since 2003. It is an independent online florist which delivers flowers across the UK, ideal for those who need a convenient service with free delivery 7 days a week.
Serenata Flowers prides itself on delivering value & quality to its customers and believes that every single flower should be handled with the care, attention and love it deserves.