Gently does it with Simply Pure

Developed to meet the increasing demand for a truly gentle laundry detergent for parents with family members who have sensitive skin, Simply Pure is a new, hypoallergenic, non biological laundry detergent which contains no perfumes or optical brighteners and so cares for even the most sensitive skin. Independently tested by one of the UK’s most respected laboratories*, Simply Pure performed exceptionally well in dermatological tests and sets new standards in terms of its kindness to sensitive skin.

In line with all Simply Washing products, Simply Pure is also the responsible choice for our sensitive environment. Its eco-smart credentials are second to none having been awarded the highly acclaimed EU Eco-Label licence by DEFRA and in line with its eco-smart heritage; it comes in tubs made entirely from 100% recycled plastic.

But Simply Pure differs from its traditional ‘green’ rivals in two other important ways; it works brilliantly in shifting stains and leaving washing really clean and it’s genuinely great value for money. Naturally, Simply Washing products are not tested on animals and they are proud to carry the Vegan Society logo on all their laundry and dishwash products.

Andrew Glen Sales and Marketing Director at Simply Washing said “The development of Simply Pure is a direct response to feedback we’ve had from parents who wash for adults and children with sensitive skin. Simply Pure meets every one of the three key criteria we set for all our laundry and dishwash products: it performs outstandingly, it offers our customers great value and it’s independently accredited as being environmentally responsible. We’ve been delighted by the growth we’ve seen in the Simply Laundry brand since it was launched last year and we’ve had a great reaction to Simply Pure during the research which we’ve carried out with consumers.

Simply Pure is being launched in a 15 wash pack with an anticipated retail price of £3.29 which equates to 22p a wash. Simply Pure is available from where home delivery is free and customers receive one FREE Simply product (laundry or dishwash) when they buy four others!

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